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Advertising by orthopedic surgeons is benign and should be only loosely regulated

Should advertising by orthopaedic surgeons be loosely regulated?

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Joseph Bernstein
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  1. Jun 21, 2009

    We must preserve the distinction between demand inducing advertising versus that directed to help one particular brand (doctor/practice/hospital). The latter, if honest, has to be considered perfectly fine. The former, though perhaps justified on the basis of "education of under-served populations" is apt to induce worry, increased consumption and spending all with no increase in public health or happiness.