Access Keys:
Skip to content (Access Key - 0)

Social Networking for Orthopaedic Surgeons

Versions Compared

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.

...

The current most popular social media platforms used by orthopaedic surgeons to communicate with the general public include Twitter and Facebook. Twitter is organized in a way that allows users to “follow” particular individuals or accounts they find interesting, but posts (“tweets”) are limited to a maximum length of 140 characters.  As a result, Twitter has become an outlet for current announcement posts that frequently offer brief tips or factual information followed by hyperlinks to full articles, blog posts, or news reports.  A number of professional orthopaedic organizations have established active Twitter accounts for disseminating information to patients as well as providers, and include: @AAOS1, @AOSurgery, @Orthopaedia@OrthopaedicsOne, @ClinOrthop, @HandSociety, @JBJS, @JBJSBr, just to name a few.

...

Lastly, various orthopaedic-related websites have social-networking characteristics.  These include popular sites such as Orthogate (www.orthogate.comorg), OrthopaedicsOne (www.orthopaediaorthopaedicsone.com), and OrthoBullets (www.orthobullets.com), all of which incorporate the ability to directly message other colleagues on the site as a secondary feature that complements their primary purpose (message boards, reference information, or test preparation, respectively). 

Orthopaedic surgeons should be aware of the potential advantages of social media, but must also be cognizant of their limitations.  KevinMD, a prominent physician blogger, states that “There is never any anonymity on the web. Doctors should always be careful what they write — even when cloaked behind a pseudonym or behind closed doors on physician-only discussion boards.”  Thus, while the social network has the potential to enhance patient and professional contacts and communication, physicians should always consider their words to be part of the public dialogue.  This directly applies to one’s reputation, personal beliefs, as well as HIPAA and privacy concerns.

  

References

...

http://www.kevinmd.com/blog/2010/08/physician-social-networks-liability-risk.html

...

http://ryortho.com/companyNews.php?news=809_The-Orthopedic-Social-Network